The senseless cogitations of a spiteful, Midwest marketer.
These Adidas College Hoops Unis are the worst thing I’ve seen since Lincoln.
MAJOR LAZER presents CARNIVAL MIX ‘12 hosted by WALSHY FIRE
2. RDX-Jump (Major Lazer Dub)
3. Swappi-Bubble On A DJ
4. Vybz Kartel-Half On A Baby (Dubble Dutch Remix)
5. Vybz Kartel-Bubble Hard
6. Busy Signal-How You Bad So
7. Ele-Wine Pon (Major Lazer)
8. Mrs. Dynamite-Sweat Thru (Diplo)
9. Mr. Vegas-Bruk It Down (Walshy Fire x So Shifty Remix)
10. Popcaan-Body Good (So Shifty Remix)
11. Skit-Guyana Rude Boy
12. Busy-Doggystyle (Schlachthofbronx)
13. Vybz Kartel-Wire Fence
14. Mr. Vegas-Tun Up
15. Vybz Kartel Ft Tina Nunnezz-Bubble
16. Loudspeaker-Machel Montano-Go Down (Dre Skull)
17. Loudspeaker-Popcaan-The System
18. ORANGE HILL FT.VYBZ KARTEL - Pon Time
19. Inches-Jiggle It
20. Mr. G-Jiggle It
21. Popcaan-Party Shot (Major Lazer x Etc Etc Remix)
22. Konshens-Gal A Bubble (Major Lazer Dub)
23. Busy- Boomayay (Major Lazer x Flexican)
24. Busy Signal-REAL SPENDER$ (DJ THEORY REFIX)
25. 5D Riddim Zeke Don - Eye
26. 5D Riddim Dejavu - Tec Da Touch Ya
27. 5D Riddim Dilly Chris - Me Know You Waa Me
28. 5D Rddim Shantwa - Fabulocious
29. 5D Riddim Cilon - One More Time
30. Baby Cham-Drop It
31. Popcaan - So bad (adde remix)
32. So BAd Riddim-Vybz Kartel-GI WEH DI PUM PUM (Yung Vibez)
33. So BAd Riddim-TOMMY LEE-SOME BWOY (Yung Vibez)
34. So BAd Riddim-Vybz Kartel-WE NEVER FEAR DEM (Yung Vibez)
35. Kling Klang Riddim-Suku-Mad Sumaddy (Dre Skull)
36. Kling Klang Riddim-Popcaan-So We Do It (Dre Skull)
37. Kling Klang Riddim-Beenie Man-Super Model (Dre Skull)
38. Kling Klang Riddim-Tifa-Champion Bubbler (Dre Skull)
39. Vybz Kartel - Beat up di pussy (Adde remix)
40. Charly Black-BUBBLING PARTY
41. Potential Kid-Yah So Nice (Walshy Fire Dub)
42. Movado ft Chipmunk-More Money More Gyal
43. Bassline Riddim-Busy Signal-CYAAN BELIEVE(BUBBLE UP) (Di Genius)
44. Bassline Riddim-Assassin-WISH BAD (Di Genius)
45. Bassline Riddim-Sean Paul-FIND IT (Di Genius)
46. Bassline Riddim-Aidonia-BAD INNA DANCE (Di Genius)
47. Bassline Riddim-Mavado-I SWEAR (Di Genius)
48. CROWD RESPONSE Riddim -Vybz Kartel-WAH YUH (Don Corleon)
49. CROWD RESPONSE Riddim-Popcaan-ME A DI MAN (Don Corleon)
50. Popcaan-FRY YIY
51. Busy Signal - TIL IT BUCK
52. Busy Signal-Wine Deh Shot
53. Bling Dawg- Anyweh
55. Popcaan-Get Gyal Easy
56. Backway-Bounty Killa ft Cecile-RIDE (Mad House)
57. BackWay-Baby Cham-BACK WAY (Mad House)
58. Daseca-Konshens-A SO ME TAN
59. Tun Up-Baby Cham featuring O-TUN UP
60. D.A. ft Supa Dups-Too Cool Featuring Vybz Kartel
61. Schlachthofbronx-Dickie Riddim
62. Mavado Dubstep-Undah Yuh Skirt (Zeds Dead)
After reading an article about viral videos on Contently’s blog today, I was stuck for hours in an air of agreement with the posts author.
I know it’s nearly impossible to just “make” a viral video at will, but almost all videos with monster share rates follow at least one simple feature: They connect on a human level through the power of storytelling.
Just think of Old Spice’s recent campaign. One of the most successful to date actually. It created a story that the world couldn’t help but fall in love with. The hulkified Isiah Mustafa with alien-like qualities that smells better than you or anyone you know every will.
Each commercial was mapped out with the same style of humor; the outrageous quirkiness that made both the commercials and the characters fucking hilarious for months after the campaigns release.
The same thing goes for the Dollar Shave Club commercial posted above. While the production of this Dollar Shave video is quite similar to that of the Old Spice spots, it follows a very different story: one of a young guy who wants you to spend $1 a month to get razors from him because doing it any other way is completely aburd.
Do you see the correlation? Every brand, every cause, every idea has a story. When that story is represented in video format and connects on a uber-human level, there’s no chance it won’t be shared.
And reaching that uber-human level doesn’t have to be done solely through comedy.
Viral videos can be emotionally raw and sensory stimulating like the Kony video.
And they can burst with positivity to the point of teardrops like Michael Lazerow’s video discussing his life leading up to his $600 million+ sale of Buddy Media to Salesforce.
Regardless of what emotion is being appealed too, it’s a human emotion. And that means that marketers spending hard earned time and green to create viral videos should take a step back from the case studies and data. And instead take a deep look into the story they’re telling and the people they want to tell it to.
That’s when marketing is truly great.